A range of digital templated assets produced for social media and eDM to inform members, supporters and fans of Port Adelaide's AFLW Talent Pathways signings. These assets required to be pre-populated and without images of the athletes in official club uniform due to the tight turn around.
PUSH YOUR BRAND FURTHER: We get opportunities to break away form the day-in-day-out of our brands but its important to have a strong foundation to be able to do this. Building off our AFLW brand is easy due to its simple building blocks that can be altered for a fresh approach to new requests.
WORK SMARTER(OBJECT) NOT HARDER: Leveraging Photoshop's Smart Objects feature we are able to update five requested assets but only change the details once. This requires a little forward planning and allows flexibility and changes to occur quickly, which is normal in the sporting industry.
ITS ALL IN THE DETAILS: It comes down to the small details that make a guernsey swap believable! Don't forget the scrunchy colour or the shadowing.
FOLLOW UP WITH A RECAP: Don't miss the opportunity to provide a recap of the exciting news
